Being the best at what you do doesn’t matter if no one knows you are doing it. You need a strong marketing strategy to attract, retain and grow your customer base.
Your customers are your lifeblood, and you need a strong marketing strategy to attract, retain and grow your customer base – connecting them to the unique service or product you provide.
Whether you are starting a food truck or buying a manufacturing company, the SBDC can help you power-up your marketing efforts to grow your business.
We’ll walk you through the fundamentals of marketing your business in a competitive marketplace and provide your business with a strong foundation for continued growth.
A few of our marketing advising areas include:
Branding: We’ll help you establish a strong, memorable connection with your customers and create a communications strategy for deepening relationships between your customers, whether B2B or B2C.
Websites: We’ll help you strategize a website that will make a great first impression and speaks to your customer’s needs. Our regional e-commerce program will walk you through buying a branded domain name, setting up an e-commerce website on the likes of Shopify, Squarespace, or WooCommerce. We’ll also walk you through setting up your website with cookie-based re-marketing tools such as Facebook Pixel.
Search Engines: While we can’t promise you first-page search results, we can help you establish good website hygiene so that your website is talking to Google’s bots and helping your site rank higher in search over time. We will work with you to analyze and develop a comprehensive strategy to maximize SEO, AdWords, and website promotion strategies to improve your search results.
Social Media: The SBDC will also help you shape a social media strategy that will give your customers a great first impression and keep them connected through your online channels.
Digital Marketing and E-commerce: Our marketing advising services include one-to-one consulting sessions with digital marketing expert, Shane Barker or someone from his team. Shane and his team will help your business understand the fundamentals of marketing your business in a competitive marketplace and provide your business with a strong foundation for continued growth.
A guide to keyword advertising: online advertising that uses search engine keywords to trigger contextualized ads.
A guide to Google AdSense: a free, simple way for website publishers to earn money by displaying targeted Google ads on their websites.
Online Advertising Networks
Ad networks are primarily involved in selling space for online ads. This online advertising inventory comes in many different forms, including space on websites, in RSS feeds in e-mails, and on other sources.
Customer Analysis for Internet Marketing
Business Advisor David Bokash takes a look at customer analysis of internet marketing
The Internet Marketing Section contains useful information for business owners seeking start the online marketing of…
Key Resources for Alameda County Businesses
Licenses and Permits
This page provides information and link about permits, licenses and on doing business in Alameda County, California.
Introduction to Customer Analysis
Introduction to Customer Analysis A customer analysis (or customer profile) is a critical section of a company’s business plan or…
Grand Opening Guide
A comprehensive guide to everything you need for the grand opening of your business including press release and media templates.