Alameda County SBDCNewark, CA

Our Team

The Alameda County SBDC is staffed with experienced leaders who assist SBDC clients grow and develop their businesses.

Terry Exner

Interim Program Director

Terry Exner is the Interim Program Director for the Alameda County SBDC. She spent the majority of her career in the retail food industry, having held executive leadership positions in merchandising, marketing, and planning in large retail food chains as well as in an online grocery delivery start up. Terry began her career as a CPA at one of the largest international CPA firms. Upon receiving her MBA, Terry taught financial and managerial accounting at Ohlone College. She has mentored a diverse student body and broadened their business outlook by leveraging community partnerships. Terry plans to continue the work she started in strengthening the link between education and business through her own consulting company

Paul Bozzo, MBA

Business Advisor - Business Planning, Equity Capital, SBA Lending, Startups

Paul’s background blends over 25 years of professional experience in start-up strategy, business planning, angel/VC financing, SBA lending and crowdfunding. Paul’s specialty is working with entrepreneurial ventures to refine their business model, create an investment-driven business plan and prepare an effective funding pitch. He also advises CEOs and founding teams on these common start-up issues: legal entity selection, equity financing structures, financial forecasting and exit strategies.

Ron Barrett


Ron is a native East Bay resident with more than 40 years of entrepreneurial and financial services experience.

Most recently, Barrett served as Manager of Government Guaranteed Loans for Bank of Alameda. Previously, he was a business development officer at Wachovia Small Business Capital and earlier served as a broker and financial advisor for Merrill Lynch. He also has had his own international marketing and sales counseling practice including assignments for the likes of the CEO of Kinko's Graphics and ACT Teleconferencing.

In addition to his experience in the banking and brokerage industries, Barrett was recognized numerous times for his leadership as founder and CEO of Pride Electronics in San Diego, California, a company with 150 employees who sold its manufactured products in over 26 countries. Pride was named by the President of the United States as "Employer of the Year."

Ron has been affiliated with the Alameda County SBDC as a generalist business counselor for over five years.

Janeene D Bier

Credit / Finances

Janeene D. Bier is the Co-Founder of Financial Education Services and loves helping people repair their credit, settle their debt, and get a new start financially. She has spent the majority of her career in the credit industry, gaining experience in areas such as the Fair Credit Reporting Act, the FDCPA Act, and the disputing process with the three credit bureaus, Equifax, Experian and TransUnion.

Janeene also teaches personal and business credit for a nonprofit, SFHDC (San Francisco Housing Development Corporation). She is passionate about sharing her knowledge of credit to help business owners obtain the loans they need to get started, grow, and thrive.

David Bokash

Business Technology

David Bokash has more than 20 years management consulting, marketing, business strategy, Supply Chain Management (SCM), Information Technology (IT), engineering and project/product management experience. Over the past few years he has served as a consultant advising startups and established companies on product marketing, internet commerce, website development, business strategy, IT project management and SCM.

In 2001, Mr. Bokash came to the bay area to work as a product manager at SAP Labs where he helped incorporate electronic commerce and SCM functionality into their applications. Prior to SAP, David held positions at Federal Express in field (operations) engineering and third-party logistics. As an IT project manager for Fed Ex Logistics and Electronic Commerce, he supervised several client implementations in both North America and Europe. As a field engineer for Fed Ex ground operations, he led several initiatives improving productivity and service, and advised station management on operations strategy and tactics.

After business school, he was a consultant in the Strategic Consulting Group of Price Waterhouse, working with clients on strategic uses of IT and SCM. Prior to business school, he spent four years as a systems engineer, working on several commercial and government spacecraft programs.

Mr. Bokash holds a BS and MS in Engineering from Purdue University, and he received an MBA from Harvard University's Graduate School of Business Administration. David finished his Engineering Masters Degree as a Hughes Graduate Fellow. And before beginning his graduate studies at Purdue, he was selected by the governor of Indiana to serve a two-year term on Purdue University's Board of Trustees.

Victoria Bracha

Generalist / Finance Strategist

Victoria Bracha is a certified leadership coach, financial strategist and a business advisor who specializes in working with small business owners and entrepreneurs. Victoria graduated from the University of Utah with a degree in business and finance. She owned and operated an international women’s apparel company for 15 years. Fluent in English and Chinese, Victoria’s passion is helping others to achieve financial success in their life and business.

Tom Camerato


A private consultant, a business owner and an investor for nearly 20 years, Tom calls himself a Financial Strategist, one who integrates Business Strategy with Financial Management. In private practice, Tom's early focus was on the Pharmaceutical and Biotech industries and their growth strategies through acquisition, licensing and partnering, in recent years clients have covered a range of industries, and sizes and include business expansions (both organic and through acquisitions), start-ups and turnarounds. Tom’s work history includes more than 10 years commercializing biological technologies in the very early years of the Biotechnology Industry and his educational background includes Master’s Degrees in both Biochemistry and Business Administration from the University of California, Berkeley and Carnegie Mellon University. 

Elease Cheek

Business Advisor / Generalist

Elease coaches’ entrepreneurs to start or move their business to the next level! “HOW TO” Close the deal, attain bank loans & grants, business certifications, business plans, build your brand, outreach & strategy to improve self-confidence and your network as a business owner. Elease’s work is shaped by her passion for community engagement,outreach, business growth and economic prosperity.
Elease spent 25 years in the Corporate arena as a HR Director, Payroll Manager & Business Operations Administrator. Elease is currently the Founder and CEO of Important Details, Inc. a Certified Women Owned Construction General Contractor. Elease is President of the Solano Black Chamber of Commerce and serves as the voice to and for businesses through effective relationships with Industry, Government and Educational Services. Elease holds a master’s degree in Organizational Leadership and Coaching.

Roslyn Fuller

Procurement and Contract Specialist

Roslyn Fuller is a Procurement and Contracts expert with 30 years of experience managing Procurement and Contracting activities for City, County and Public Utilities. Roslyn received her BS from California State University, East Bay. She is well versed in government contracting, construction and public works, market research, administration of grants, and supplier outreach.

Roslyn is passionate with assisting small and underrepresented businesses partner with local agencies to meet diversity and inclusivity goals. She has conducted numerous supplier outreach events, workshops, and taught webinars with a goal of demystifying the “red tape” stigma of doing business with local agencies and partnering Small Businesses with Prime Contractors.

Roslyn is a resource to assist small businesses navigate the e-procurement and strategic sourcing platforms utilized by public agencies when seeking bidding opportunities.

Indu Jayakumar

Business Technology

Indu Jayakumar has been a Small Business owner for 21 years. She has worked for many large corporations in Silicon Valley as a Software Programmer. As a Business Advisor with SBDC, Indu helps many Small Business owners with Technology Issues, New Technology Integration, Website Development, Online Marketing, Payment Integration, Website Backend Development, Website Frontend Development and Online Functionality issues. Indu is also an Instructor on many Technology Topics that concern Small Business Owners.

Indu has a bachelor’s degree in Computer Science and Behavioral Science. She is very people oriented, and she can break-down business concepts to small chunks in order to help the clients in SBDC in an efficient manner. She is well known in the Small Business community since she is a regular public

speaker in various business circles globally. She will think along with you in growing your Small Business to the next level. She is extremely personable and easy to talk to.

Indu is the current President of LocalBizNetwork, LLC, specializing in a Global Small Business Directory Platform that currently has over 2 million members globally. Indu also serves on the board of Industry Council for Small Business Owners that serves Minority Business Owners.

Vaneese Johnson

Small Business Coach

Vaneese Johnson is an Executive and Small Business Coach, Brand Strategist, International Author and Speaker. She has served as president of operations and business development in the staffing industry where successfully took the company from start-up phase to seven-figure revenue growth in 3 years.

Vaneese brings a comprehensive understanding of all the elements necessary to start-up and run a successful service-based business. She has hands on experience in business plan development, human resources, operations, business branding, and leveraging social media platforms to grow your market reach.

She is also is a small business advisor and instructor with organizations like the Small Business Development Center (SBDC) and several non-profits dedicated to creating entrepreneurial and small business success in San Francisco Bay Area communities.

Prior, Vaneese was the President of On the Move Staffing Services where she managed a staff of 500 plus employees. She has received numerous entrepreneurial and small business awards

Bob Komoto

Generalist / Specialist (Import / Export)

Bob has worked with diverse types and sizes of businesses in technical, retail, and agricultural industries to help them successfully envision, create, nurture and grow their businesses. Bob has held positions in engineering, project management, business development and consulting.

Bob has started and grown businesses, launched new products, and qualified as a Certified NEI/SBDC Export and Trade Counselor and as a Certified Global Business Professional (CGBP). He has hands-on experience in launching products and services in the telecommunications, computer manufacturing, software, hardware, retail, agricultural and green/clean tech industries.

Today, as President of American Products International and as an entrepreneur, Bob consults for companies in the areas of global business development, product development and positioning, and go-to-market strategies. Clients include companies offering products and services domestically and globally.

Previously, Bob has taught chemistry and business in English and Spanish; and been a project manager, consultant and engineer launching new processes, products and businesses.

Bob earned a B.S. from Harvey Mudd College, an MS from Santa Clara University and is ABD for a DM at University of Phoenix.

Jesse Lee

Start-up, General Business Advice, Business Model Development, Traditional & Digital Marketing, Business Management

Jesse holds a B.A. from CSU, East Bay, an M.B.A. from the University of Phoenix, and is currently completing a business administration doctoral journey at Grand Canyon University. He has worked in administrative, construction, software development, marketing, education, and sales capacities for small, medium-sized, and Fortune 100 organizations. He is passionate about being a life-long learner, making a solid contribution to society, solving wicked businesses problems, and encouraging those who cross his path to growing to their fullest potential. 


Vanda McCauley

Personal Service Industry - HR Management, Business Planning and Management

Vanda McCauley, founder, and owner of Vanda Salon Hair Loss Solutions, holds a graduate degree in Public Administration and has more than 20 years of experience in the hair care industry. She has had her own salon for the past 18 years. Vanda is a licensed Cosmetologist, Certified Non-Surgical Hair Replacement Specialist, and certified in Medical Related Hair Replacement and Cranial Prosthesis Design. Vanda is a member of The American Hair Loss Counsel, Professional Beauty Association, and the Silicon Valley Black Chamber of Commerce. She has been awarded Certificates of Achievements from the American Cancer Society for participation in the Look Good Feel Better program over the past 10 years.  Vanda brings to her business a passion for providing clients with the finest quality hair care and growth systems. Vanda helps strengthen her local community by supporting youth leadership, athletic and academic programs, as well as sharing her entrepreneurial knowledge and experience as an advisor for the SBDC.

Juan Melgar ,

Generalist / Commercial Loans

Juan Melgar provides a detailed,  in- depth look at starting and growing your own small business.  As an owner himself he has experienced the rewards and the challenges of owning your business.  Along with his small business experience, Juan brings over 18 years of banking experience focused on commercial lending (SBA, USDA, business acquisition, business startups, and financial analysis).   

Juan is fluent in Spanish and English and has lived in the Bay Area for over 40 years. He obtained his bachelor’s degree in Telecommunication and Networks from the University of Phoenix and two minors.    

David Mitroff

Technology Integration, Restaurant and Retail Marketing, Customer Loyalty Programs, Social Media Marketing, and Business and Partnership Development

David Mitroff Ph.D., is a business consultant, marketing expert, and keynote speaker who advises on leveraging new technology to create brand awareness, strengthen loyalty, and streamline processes with proven results. Dr. Mitroff has held numerous consultative sales and technology positions, along with co-founding three companies, covering diverse environments including technology, business, legal, financial, retail, restaurant, government, academic, and healthcare.

Deborah Moody

Generalist / Specialist (Event planning business)

Deborah served as the chairperson before taking over as director in 2009.She attended SJSU where she studied business. Some years later, she completed the ACPWC course and became a Certified Wedding Consultant. She started her wedding planner business in 1995 after joining the Association.

Deborah is an international speaker and has represented the ACPWC at conferences in Las Vegas, Maui and Cancun, as well as Limerick, Ireland and at the first International Bridal Expo in Beijing China.

Deborah has been quoted in Black Enterprise, Merrill Lynch Wealth Management Perspective Newsletter and the San Francisco Chronicle. She had written articles for numerous wedding publications and Women of Wealth magazine. She was also a guest on the KDOW radio - Business on the Edge segment and the Associated Press Television Network. She has been acknowledged in the Cambridge Who’s Who for leadership and achievement in her profession.

Deborah has just released her first book called Persevere Through the Fear, a collaboration of stories by six professional women, sharing their journeys.

Deborah attends Maranatha Christian Center where she serves on several ministries. She is also a member of Eta Phi Beta Sorority and Company of Women book club, established in 1994.

Jim Nguyen

Start-up Specialist

Jim has worked as a business adviser for the Small Business Development Center of San Francisco and Silicon Valley since 2016. He assists small businesses with securing city-sponsored grants, developing business plans, evaluating existing operations, marketing, and financial planning. Jim loves working with food entrepreneurs and has helped a few launch successful restaurants in the Bay Area. Because Jim is fluent in Vietnamese, he has extensive experience helping business owners bridge language and cultural issues. Jim also taught classes in marketing and entrepreneurship at City College of San Francisco and holds an MBA from St. Mary’s College of Moraga, California, and a BA in Government from the University of San Francisco. 

Rick Ohlrich


Rick rejoined the Alameda County Small Business Development Center as an Advisor in 2018. Previously, from 2007 through 2013, Rick worked as a Business Advisor and, subsequently as Director of the Alameda County SBDC. While with the SBDC, Rick has worked with over 100 Bay Area small businesses to develop successful strategies addressing growth, operations, funding, and marketing challenges. As Director, he hired and managed a team of 12-15 highly regarded professionals with complementary skillsets to assist local businesses.

From 2014 until today Rick has consulted with an LA-based designer of products for the theme and pet products industries. His responsibilities have included evaluating business opportunities; developing business plans/strategy for entry into new markets; and interfacing with primarily Chinese-based manufacturers on issues of material selection, manufacturing and design of new products.  With a focus on innovation and intellectual property protection, he was successful at creating networks of subject matter experts from academia and industry to advance the customer’s initiatives.

For 20 years prior to the SBDC, he was employed in executive positions with small businesses in the areas of business operations, new product development, product marketing, business development, marketing management, sales management, and sales.

He began his career as a plant floor Industrial Engineer and later moved into sales and marketing for IBM and also served as Vice President, National Sales Manager for an affiliate of the General Electric Capital Corporation.

Rick received a MBA degree from Harvard and a BS in Industrial Engineering degree from Purdue.

Onna Young

Marketing and Sales Specialist

With over 21 years of sales, marketing, branding, and advertising experience gained at The Los Angeles Times, Fremont Investment & Loan, Deutchebank, RO-Studio, the design firm behind the Tesla car brand, Velocify (an Ellie Mae company), a leading CRM and lead management system, and Minoa Marketing, founded by the former VP of Marketing for 1-800-Dentist, Onna provides tangible steps to improve B2B and B2C revenue production, through implementation of strategic sales and marketing processes.

As a marketing and sales revenue production specialist, she guides business’s trajectories upward and helps CEOs achieve their goals faster. Her ability to help businesses identify key initiatives and the blind spots preventing their momentum, discover areas of process improvement and their current deficits, and teach business owners how to avoid costly mistakes makes working with her invaluable and rewarding.

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Funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA or HSU Sponsored Programs Foundation.