Alameda County SBDCOakland, CA

Our Team

The Alameda County SBDC is staffed with experienced leaders who assist SBDC clients grow and develop their businesses.

Ron Barrett

Loan Specialist

Ron is a native East Bay resident with more than 40 years of entrepreneurial and financial services experience.

Most recently, Barrett served as Manager of Government Guaranteed Loans for Bank of Alameda. Previously, he was a business development officer at Wachovia Small Business Capital and earlier served as a broker and financial advisor for Merrill Lynch. He also has had his own international marketing and sales counseling practice including assignments for the likes of the CEO of Kinko's Graphics and ACT Teleconferencing.

In addition to his experience in the banking and brokerage industries, Barrett was recognized numerous times for his leadership as founder and CEO of Pride Electronics in San Diego, California, a company with 150 employees who sold its manufactured products in over 26 countries. Pride was named by the President of the United States as "Employer of the Year."

Ron has been affiliated with the Alameda County SBDC as a generalist business counselor for over five years.

David Bokash

Business Tech

David Bokash has more than 20 years management consulting, marketing, business strategy, Supply Chain Management (SCM), Information Technology (IT), engineering and project/product management experience. Over the past few years he has served as a consultant advising startups and established companies on product marketing, internet commerce, website development, business strategy, IT project management and SCM.

In 2001, Mr. Bokash came to the bay area to work as a product manager at SAP Labs where he helped incorporate electronic commerce and SCM functionality into their applications. Prior to SAP, David held positions at Federal Express in field (operations) engineering and third-party logistics. As an IT project manager for Fed Ex Logistics and Electronic Commerce, he supervised several client implementations in both North America and Europe. As a field engineer for Fed Ex ground operations, he led several initiatives improving productivity and service, and advised station management on operations strategy and tactics.

After business school, he was a consultant in the Strategic Consulting Group of Price Waterhouse, working with clients on strategic uses of IT and SCM. Prior to business school, he spent four years as a systems engineer, working on several commercial and government spacecraft programs.

Mr. Bokash holds a BS and MS in Engineering from Purdue University, and he received an MBA from Harvard University's Graduate School of Business Administration. David finished his Engineering Masters Degree as a Hughes Graduate Fellow. And before beginning his graduate studies at Purdue, he was selected by the governor of Indiana to serve a two-year term on Purdue University's Board of Trustees.

Paul Bozzo

Business Advisor

Paul Bozzo is a scalable entrepreneurial and technology ventures expert in the San Francisco Bay Area. Paul’s background blends over 25 years of professional experience in start-up strategy, angel and venture capital financing, strategic planning and SBA lending. His specialty is working with entrepreneurial ventures to refine their business model, create an investment-driven business plan and prepare an effective funding presentation. He also advises CEOs and founding teams on these common start-up issues: legal entity selection, equity financing structures, financial forecasting and exit strategies. Paul is an adjunct faculty member in both Sonoma State's Executive MBA program and Dominican University's Green MBA program.

Tom Camerato


A private consultant, a business owner and an investor for nearly 20 years, Tom calls himself a Financial Strategist, one who integrates Business Strategy with Financial Management. In private practice, Tom's early focus was on the Pharmaceutical and Biotech industries and their growth strategies through acquisition, licensing and partnering, in recent years clients have covered a range of industries, and sizes and include business expansions (both organic and through acquisitions), start-ups and turnarounds. Tom’s work history includes more than 10 years commercializing biological technologies in the very early years of the Biotechnology Industry and his educational background includes Master’s Degrees in both Biochemistry and Business Administration from the University of California, Berkeley and Carnegie Mellon University. 

Rosa Dixon

Business Advisor

Rosa is the Co-Founder and Owner of Natural Decadence. Natural Decadence is a national wholesale bakery started in Humboldt County. Rosa offers business advice to fellow small business owners with aspirations of going national. She is an active member of Humboldt Made and the chair of Generation GF, a program designed to build confidence in kids, teens, and young adults, and help develop them into the future leaders of our gluten-free community. 

Bob Komoto


Bob Komoto has worked with diverse types and sizes of businesses in technical, retail, and agricultural industries to help them successfully envision, create, nurture and grow their businesses. Bob has held positions in engineering, project management, business development and consulting.
Bob has started and grown businesses, launched new products, and qualified as a CertifiedNEI/SBDC Export and Trade Counselor and as a Certified Global Business Professional (CGBP).  He has hands-on experience in launching products and services in the telecommunications, computer manufacturing, software, hardware, retail, agricultural and green/clean tech industries.
Today, as President of American Products International and as an entrepreneur, Bob consults for companies in the areas of global business development, product development and positioning, and go-to-market strategies.  Clients include companies offering products and services domestically and globally.
Previously, Bob has taught chemistry and business in English and Spanish; and been a project manager, consultant and engineer launching new processes, products and businesses.
Bob earned a B.S. from Harvey Mudd College, an MS from Santa Clara University and is ABD for a DMat University of Phoenix.

David Mitroff

Technology Integration, Restaurant and Retail Marketing, Customer Loyalty Programs, Social Media Marketing, and Business and Partnership Development

David Mitroff, Ph.D. advises clients and conducts workshop on Technology Integration, Restaurant and Retail Marketing, Customer Loyalty Programs, Social Media Marketing, and Business and Partnership Development.

David brings to the SBDC his experiences as the Founder and Chief Consultant of Piedmont Avenue Consulting through which he provides business consulting and marketing services to create brand awareness, strengthen customer loyalty and generate new opportunities. David works with a diversity of clients in the San Francisco Bay Area and beyond such as restaurants and retail specialty stores, franchises, professional services firms, start-ups and individual entrepreneurs.

Dr. Mitroff leverages his extensive professional and education background, including a Ph.D. in Clinical Psychology to motivate people to create change, while understanding the psychology behind business and marketing decisions. David is an active member, on the executive board, or advisory committees for several organizations. He continually collaborates with several consultant groups, merchant associations, and charities to best serve the community.

David is a sought after speaker on a wide range of topics from Social Media Management to the Psychology of Marketing and through his consulting, lectures, trainings, and keynotes has educated more than 15,000 business owners.

Mary Passarella


Mary Passarella is a CPA (certified public accountant) with over 22 years of experience.  She provides services to both nonprofit and for-profit industries. 

Her career path began as an internal auditor with Bank of the West where she assisted the bank’s external auditors, Deloitte, with the annual bank financial statement audit.  After obtaining her BS in Business Administration, Accounting Option, she worked for a public accounting firm in San Francisco, CA in their audit and tax departments.  When she received her MS in Taxation, she started her own public accounting practice providing business consulting, tax and financial services. 

She has delivered and facilitated seminars in small business accounting, internal controls, auditing, corporate income tax and individual income taxation.

BS, Business Administration Cal State East Bay  

MS, Taxation, Cal State East Bay

Deagon Williams


Deagon was born in California, but her cultural and culinary training ground was Paris, where she moved as a teenager in order to undergo formal culinary training.  Deagon earned her Grand Diplôme d'Études Culinaires at l'Ecole de Cuisine, La Varenne, and then apprenticed with Michel Comby and La Maison du Chocolat.

As a chef, Deagon ran a 25 person kitchen staff with a daily changing menu as well as created new businesses from scratch. In order to build organizational expertise, Deagon studied systems and organizational theory, earning a BA in Sociology as well as an MBA at Mills College.

Deagon was Client Services Manager at the Center for Culinary Development, where she worked on business development and food innovation marketing for multinational corporations.  She is now the principal of Culinary Business Strategy, a boutique consultancy that offers understanding and bottom line results to the food business sector.

As a SBDC counselor, Deagon enjoys working with clients to create and empower strategic roadmaps to success.  This often includes completing a well-crafted business plan, financial analysis and strategic growth, branded marketing and operational excellence.

Apply Now

It all starts here. Complete the application and submit your request. A member of the SBDC will follow up with you and help you achieve your small business goals -- at no cost to you.
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Funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA or HSU Sponsored Programs Foundation.