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Alameda County SBDC

May 13 1:00 pm — 3:00 pm

Effective Marketing Strategies to Manage Pitfalls and Boost Loyalty

Event Details

As a consumer in today’s world, there are an endless amount of brands and businesses to choose from. Creating events and loyalty programs give businesses strategies to retain current and new customers, leading to more revenue and continued customer loyalty.

Learn to utilize the best ways to combine different marketing strategies in order to avoid unintentional issues that might affect their reputation, while increasing customer loyalty.

Learn how to promote and host events tailored to your customers and how to follow up after events to maintain the customer’s attention. The audience will learn the tips and tricks when it comes to common drawbacks and successful techniques of customer loyalty from marketing expert, David Mitroff, Ph.D.

Presenter

David Mitroff, Ph.D. is a business consultant, marketing expert, keynote speaker and author who has held numerous consultative positions for diverse organizations such as LexisNexis, United Healthcare, U.S. Department of Justice, Providian Financial, Nordstrom, Limited Brands, Constant Contact, Ben & Jerry’s and the YMCA. David also brings to the SBDC his experiences as the Founder and Chief Consultant of Piedmont Avenue Consulting, Inc.

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