Alameda County SBDCNewark, CA

(FETA) Food Business Foundation 001: Food Industry Exploration (Idea assessment and case studies)

(FETA) Food Business Foundation 001: Food Industry Exploration (Idea assessment and case studies)

Monday, October 19, 2020 5:30pm to 7:30pm

Thinking of launching a food product or opening a restaurant/cafe?  Learn the critical aspects of how to start and succeed in the specialty food business! 

The Alameda County SBDC and the Alameda County Community Development Agency offer a free 10-part series on "Food Business Entrepreneurship" for participants interested to launch and grow food businesses in Alameda County. 

In this series, you will learn the basics to start and grow your own food business, cookbook, catering, and so much more.  This series will help turn your idea into reality.

Participants who attend eight of the ten sessions will earn a Certificate of Completion. Please register for each session individually at If the sessions are not all posted on the website, we will have them posted soon so WATCH OUT FOR THEM. Our FETA instructors and advisors are looking forward to having you in the FETA 2020-2021 Program. Welcome - NEW TRAINING SESSIONS, NEW ADVISORS, NEW INSTRUCTORS and a whole lot MORE! 

Space is limited - No Cost to Attend.-
Mondays and Wednesdays, October 19 - November 18, 2020
Online Webinar (ZOOM link will be sent to registrants only). Please do not share your link.  


Program Yr. 2020-2021

MONDAY:  10/19/20 Food Business Foundation 001: Food Industry Exploration (Idea assessment and case studies)

WEDNESDAY: 10/21/20  Food Business Foundation 002: Feasibility Analysis Does It Work?

MONDAY: 10/26/20 Food Business Foundation 003: Business Model & SWOT Analysis - mission, vision, values

WEDNESDAY: 10/28/20  Food Business Foundation 004: Financial Model

MONDAY: 11/02/20 Food Business Foundation 005: Marketing and Advertising Communicating Effectively

WEDNESDAY: 11/04/20 Food Business Foundation 006: Alameda County Unincorporated & Incorporated Districts Business Lic. apply, Permits, Compliance (Class Activity Included)

MONDAY: 11/09/20: Food Business Foundation 007: Creative Funding for Food Entrepreneurs

WEDNESDAY: 11/11/20 Food Business Foundation 008: Menu & Recipe Costs

MONDAY: 11/16/20 Food Business Foundation 009: Catering & Events

WEDNESDAY: 11/18/20 Food Business Foundation 010: Business Skeleton Plan
ZOOM Webinar Fremont

Apply Now

It all starts here. Complete the application and submit your request. A member of the SBDC will follow up with you and help you achieve your small business goals -- at no cost to you.


As concerns continue about coronavirus (COVID-19), we’re here to help you navigate available resources, answer your business questions and be a trusted partner for your business
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Funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA or HSU Sponsored Programs Foundation.