Alameda County SBDCNewark, CA

(FETA) Food Business Foundation 002: Feasibility Analysis - Does It Work?

(FETA) Food Business Foundation 002: Feasibility Analysis - Does It Work?

Wednesday, May 12, 2021 5:30pm to 7:30pm

Thinking of launching a food product or opening a restaurant/cafe? Join the Foundation Food Entrepreneurship Training Academy (FETA) and learn the critical aspects of how to start and succeed in the specialty food business!

The Alameda County SBDC and the Alameda County Community Development Agency offer a free 10-part series on "Food Business Entrepreneurship" for participants interested to launch and grow food businesses in Alameda County.

In this series, you will learn the basics to start and grow your own food business, cookbook, catering, and so much more. This series will help turn your idea into reality. Our FETA instructors and advisors are looking forward to having you in the FETA 2020-2021 Program!

How to sign up:

Register for each session individually at If all sessions are not posted on the website, we will have them posted soon so WATCH OUT FOR THEM.

Space is limited. No cost to attend.

Program Requirements:

Participants must attend eight of the ten sessions to earn a Certificate of Completion. To meet the attendance requirement, participants must attend the entire duration of the class.

Mondays and Wednesdays, May 10 to June 14, 2021

Online Webinar (ZOOM link will be sent to registrants only). Please do not share your link. 

Program Yr. 2020-2021

MONDAY:  05/10/21 Food Business Foundation 001: Food Industry Exploration

WEDNESDAY: 05/12/21 Food Business Foundation 002: Feasibility Analysis Does It Work?

MONDAY: 05/17/21 Food Business Foundation 003: Business Model & SWOT Analysis - Mission, Vision, Values

WEDNESDAY: 05/19/21 Food Business Foundation 004: Financial Model 

MONDAY: 05/24/21 Food Business Foundation 005: Marketing and Advertising Communicating Effectively

WEDNESDAY: 05/26/21 Food Business Foundation 006: Alameda County Unincorporated & Incorporated Districts Business Licenses, Permits, and Compliance

WEDNESDAY: 06/02/21 Food Business Foundation 007: Creative Funding for Food Entrepreneurs

MONDAY: 06/07/21 Food Business Foundation 008: Menu & Recipe Costs

WEDNESDAY: 06/09/21 Food Business Foundation 009: Catering & Events

MONDAY: 06/14/21 Food Business Foundation 010: Business Skeleton Plan



The information provided in this webinar and any supplementary materials provided to registrants are intended for educational and informational purposes only and does not constitute professional financial or legal advice. No registrant should act or fail to act on the basis of any material contained in this webinar without obtaining proper financial, legal or other professional advice specific to their situation. The Northern California Small Business Development Center, and its host, the HSU Sponsored Programs Foundation, specifically disclaims any liability, loss or risk, personal or otherwise, which is incurred as a consequence, directly or indirectly, of the use and application of any of the information presented in this webinar.

By registering for this webinar you acknowledge and agree that you have read, understood, accept and agree to the above disclaimer and that under no circumstances shall the Northern California Small Business Development Center or it’s host, the HSU Sponsored Programs Foundation, be held liable for any claims, losses, or damages of any kind or nature arising out of or in any way related to the information provided in this webinar and/or the registrant’s use of or reliance on said information.


Zoom link will be sent to registrants prior to the session.
Online Webinar

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Funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA or HSU Sponsored Programs Foundation.