Rick Ohlrich

Business Advisor

Alameda County SBDC

About Me:

Rick rejoined the Alameda County Small Business Development Center as an Advisor in 2018. Previously, from 2007 through 2013, Rick worked as a Business Advisor and, subsequently as Director of the Alameda County SBDC. While with the SBDC, Rick has worked with over 100 Bay Area small businesses to develop successful strategies addressing growth, operations, funding, and marketing challenges. As Director, he hired and managed a team of 12-15 highly regarded professionals with complementary skillsets to assist local businesses.

From 2014 until today Rick has consulted with an LA-based designer of products for the theme and pet products industries. His responsibilities have included evaluating business opportunities; developing business plans/strategies for entry into new markets; and interfacing with primarily Chinese-based manufacturers on issues of material selection, manufacturing, and design of new products.  With a focus on innovation and intellectual property protection, he was successful at creating networks of subject matter experts from academia and industry to advance the customer’s initiatives.

For 20 years prior to the SBDC, he was employed in executive positions with small businesses in the areas of business operations, new product development, product marketing, business development, marketing management, sales management, and sales.

He began his career as a plant floor Industrial Engineer and later moved into sales and marketing for IBM and also served as Vice President, National Sales Manager for an affiliate of the General Electric Capital Corporation.

Rick received an MBA degree from Harvard and a BS in Industrial Engineering degree from Purdue.

Expertise: Business Planning BUSINESS STRATEGY Business/Partnership Development Competitive Positioning Credit Management Customer Acquisition Debt & Equity Financing Go To Market Planning Growth Marketing Investor Presentation Package Content Manufacturing Pitch Development & Delivery Pricing Product Development Product Marketing START-UP IMPLEMENTATION Strategic Planning