Ron Barrett

Business Advisor

Alameda County SBDC

About Me:

Ron is a native East Bay resident with more than 40 years of entrepreneurial and financial services experience.

Most recently, Barrett served as Manager of Government Guaranteed Loans for Bank of Alameda. Previously, he was a business development officer at Wachovia Small Business Capital and earlier served as a broker and financial advisor for Merrill Lynch. He also has had his own international marketing and sales counseling practice including assignments for the likes of the CEO of Kinko’s Graphics and ACT Teleconferencing.

In addition to his experience in the banking and brokerage industries, Barrett was recognized numerous times for his leadership as founder and CEO of Pride Electronics in San Diego, California, a company with 150 employees who sold its manufactured products in over 26 countries. Pride was named by the President of the United States as “Employer of the Year.”

Ron has been affiliated with the Alameda County SBDC as a generalist business counselor for over five years.

Expertise: Access to Capital Administration Agreements Business and Commercial Loans Business Concept and Validation Business Planning BUSINESS STRATEGY Client Relationships Competitive Positioning COVID-19 Regulations Creativity Customer Acquisition Customer Service Debt & Equity Financing Finance Financial Planning & Analysis - Long & Short Term Go To Market Planning Growth Marketing Lending Specialist Loan Packaging Manufacturing Market Analysis Marketing Operations Permits & Licenses Pricing Product Marketing START-UP IMPLEMENTATION Strategic Planning Team Building Team Management Technology